Cloud-Based Delivery Brings Powerful Services & Limited Operating Expenses

San Diego, CA and San Francisco, CA – February 27, 2013 – Sansay™ Inc., the leading independent provider of session border controllers, announced the completion of advanced interoperability testing with Plivo, the cloud communications and messaging platform. With reliable interoperability the two companies will accelerate the commercialization of innovative and disruptive new voice services for in emerging and expanding markets.

With the combined solution the two companies will jointly target Over-the-Top (OTT) and WebRTC voice markets with Sansay providing session control, including security, high availability media handling, transcoding, packet header manipulations, and call routing. Plivo provides a powerful and scalable API platform to help build advanced VoIP applications, including hosted PBX, IVR, ACD, messaging, text to speech, call recording, conferencing and WebRTC.

Unlike single point solutions delivered by traditional VoIP infrastructure vendors, the Sansay and Plivo combined offering provides for both hosted or cloud-based service delivery options, allowing service providers to launch new services with pay-as-you grow economics.

“Not only does the Sansay-Plivo partnership simplify go-to-market production environments, it also brings more powerful services to market faster,” said Andy Voss, CEO at Sansay. “This partnership gives Sansay operators a real leg up in the marketplace – letting them launch innovative new services more quickly and at more competitive price points than operators using traditional ‘big iron’ infrastructure.”

Specific market opportunities in focus for Sansay and Plivo solutions include:
● Mobile broadband: OTT voice to residential & consumer markets for home phone and cellular replacement
● Call Center: complete replacement of legacy call center infrastructure
● Conferencing and Collaboration: pure web-based solutions with no plugins required
● WebRTC: seamless telephony and video for Web-centric applications

“Sansay powers the networks of key service providers and offers unmatched scalability,” said Venky Balasubramanian, co-founder at Plivo. “By connecting the Plivo cloud into the network of Sansay-powered service providers, customers can deliver a suite of business and consumer applications that vastly improve margins.”

The Sansay – Plivo partnership brings pre-certified interworking between products, ongoing testing of new product releases, and coordinated support for joint customers, including:
● Sansay-Powered VoIP Service Providers: More rapid connectivity between Sansay session controllers and the Plivo cloud to launch enhanced services
● New Market Entrants and Virtual Network Operators: Pre-integrated package of session control and applications with effortless scalability
● Retail Wireless and Wireline Telecom Service Providers: A compelling platform for services requiring greater speed-to-market and competitive positioning

“In the increasingly me-too market of hosted telecom services, lightweight business process applications can create differentiation, but also help to form a ‘beach-head’ sales strategy geared at quickening customer acquisition,” said Larry Lisser, Managing Partner of Embrase, a business consulting firm specializing in service provider go-to-market strategies. “The Plivo and Sansay integration creates a low-risk, yet very reliable equation that carriers and service providers should consider as an opportunity.”

Sansay and Plivo are already in discussions with several key customers, and expect to begin implementing joint solutions before the end of Q1.

Sansay will be hosting a presence at Mobile World Congress in Barcelona and is available to discuss simplified OTT and WebRTC service delivery solutions. Plivo is attending Channel Partners this week demonstrating their applications and WebRTC solutions. Contact Sansay at, or call +1.858.754.2211. Contact Plivo at or +1.855.GOPLIVO.

About Sansay

Sansay is the leading independent provider of high performance VoIP infrastructure for session control applications. Sansay’s global base of over 300 service provider customers include wholesale, prepaid, hosted business, residential, and wireless operators. Sansay’s award-winning VSXi and transcoding products deliver superior efficiency and flexibility via highly sophisticated routing capabilities, high performance switching, and the combination of high available (HA) redundancy with network-wide licensing. Sansay was founded in 2002 and is headquartered in San Diego, CA, USA.

About Plivo

Plivo eliminates the complexity from telephony by providing the most scalable and feature-rich voice and messaging platform wrapped with flexible APIs and backed by 24/7 support. Plivo enables enterprises, service providers and web developers to rapidly deploy voice and SMS applications fully integrated into web sites or any telephony endpoint fixed or mobile. Customers have the option to bring their own carrier service or leverage Plivo’s. Learn more about Plivo’s quality, scale and flexible delivery models at

Sansay and VSXi are registered trademarks of Sansay, Inc. All other names are trademarks of their respective owners.