Sansay VSXi best-in-class switching performance helps SimpleSignal enter new markets

San Diego, CA October 23, 2012 – Sansay™, Inc., today announces that SimpleSignal, Inc, a leading provider of hosted unified communications, has deployed Sansay session control infrastructure to enter new markets and facilitate growth of existing telecom services.

SimpleSignal has deployed Sansay VSXi session controller for both access and interconnect applications. On the access-facing network, SimpleSignal is using the VSXi to expand its hosted unified communications business and enter new lines of business, adding service offerings tailored for larger enterprises and call centers. The management controls for calls, calls-per-second, and registration messages permit larger scale customers to be added simply and securely. On the interconnect-facing network, SimpleSignal is using the VSXi and its enhanced routing capabilities to carry additional volumes of traffic and to do so at more competitive rates.

“Sansay’s VSXi platform enables SimpleSignal to deliver high quality, secure and cutting edge Unified Communication services to our customers on both Access and Peering side” said Ujjval Karihaloo, Chief Technology Officer, SimpleSignal Inc. “As SimpleSignal continues to rapidly expand, Sansay’s highly scalable, cost-effective and open APIs based advanced routing solution ensures a solid foundation for future growth and allows us to deliver innovative new services fast. The fact that Sansay is Broadsoft certified further affirms their commitment to Cloud Communications providers like SimpleSignal”

The deployment of Sansay VSXi infrastructure brings SimpleSignal fully redundant, per-node call handling of 1,200 calls-per-second, representing a 3x improvement on current equipment. The added call processing capacity and use of geographic redundancy provides SimpleSignal and their customers with additional resilience in the case of traffic bursts or localized disruptions.

SimpleSignal is taking advantage of VSXi system flexibility to improve operations. The VSXi’s comprehensive SOAP controls enable SimpleSignal to better use their custom provisioning system for quicker deployments. Onboard VSXi diagnostics and intuitive Sansay GUI help SimpleSignal analyze problems faster and resolve issues more quickly.

The Sansay VSXi offers several key features and capabilities for hosted unified communications providers:

Network-wide session access and registration controls for more intelligent service delivery and effective network resource protection

GUI and SOAP driven configuration and management for rapid setup, new service launch, and new customer turn-up

Rich packet-header manipulation capabilities to facilitate interoperability

Registration offload to improve application server performance and resilience

Hardware deployment configurations that facilitate geographic expansion and highly distributed network architectures

“SimpleSignal is a market leader and one of the most technically adept and innovative communications service providers anywhere,” said Andy Voss, President and CEO of Sansay, Inc. “SimpleSignal has extensive experience with session border controllers, and the decision to entrust this function to Sansay follows extensive testing. We are pleased to provide SimpleSignal with the most powerful, flexible, and intelligently designed session controllers on the market.”

SimpleSignal delivers hosted unified communications combining Sansay VSXi with BroadSoft’s BroadWorks application server platform. As a part of Sansay’s commitment to hosted unified communications, Sansay has completed BroadSoft’s interoperability testing for the VSXi session controller with BroadSoft’s BroadWorks Release 18 for interconnect and access applications.

Contact Sansay at for the updated BroadSoft partner configuration guide that details the interworking details on BroadWorks Release 18 or previous BroadWorks releases.

About SimpleSignal

SimpleSignal is an enterprise hosted PBX and cloud-based Unified Communications service provider, delivering voice, video, and mobile communications to thousands of satisfied business customers globally. The company provides the most innovative and advanced mobile/video PBX capabilities in the industry, and is one of the first companies ever to extend video PBX telephony over iPads, iPhones, and Android mobile devices that can connect with any brand of video conferencing equipment. For more information, visit, check out the company blog at www.simplesignal/blog or connect at and

About Sansay

Sansay is a leading provider of high performance IP communications infrastructure for session control applications. Sansay’s global base of over 300 service provider customers include wholesale, prepaid, hosted business and residential, and wireless operators. Sansay’s award-winning VSXi product delivers superior efficiency and flexibility via highly sophisticated routing capabilities, high performance switching, and the combination of high available (HA) redundancy with network-wide licensing. Sansay was founded in 2002 and is headquartered in San Diego, CA, USA.

Sansay and VSXi are registered trademarks of Sansay, Inc. All other names are trademarks of their respective owners.